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Successful extension of the product portfolio for our Spanish client Affinity-Petcare.
The leading company within the dog and cat food industry in Spain, began as early as 2017. The market displayed a clear trend towards adapting products to meet diverse customer needs, all while focusing on efficiency and low production costs.
The Challenge –
Diversity for all needs
As part of its continuous improvement, Affinity has always looked for the best way to reach its consumers.
Therefore, one of the main goals of the portfolio expansion was to meet the diverse requirements of customers in terms of age, breed, and specific dietary needs due to health restrictions.
The Solution –
Introducing a new separation concept “extended gamut"
To meet these demands, the "extended gamut" separation concept was introduced in the reproduction process. This concept allows for an expanded colour space through additional ink colours beyond the CMYK model, resulting in improved colour accuracy, better image fidelity, smooth colour gradients, and reduced machine setup time, thus leading to lower production costs.
The Result –
Cost savings by introducing flexo print tools
The extended gamut concept is primarily utilised in the flexographic printing process. Therefore, transitioning from roto to flexo was a logical step, resulting in a 40% reduction in production costs when compared directly.
The product line extension
after restructuring process.
Through the process of transformation and adaptation,
it becomes possible to achieve a high design standard while expanding the product portfolio at lower unit costs.
Growing your product range shouldn't mean growing your costs.
We help you scale packaging variants — with higher color accuracy and lower production costs.
Your direct contact person
Carlos Giménez
Business Development Manager
Linked2Brands Iberia
Nave 5, Calle Industria
esquina Avinguda de IÉbre
08184 Palau-solità i Plegamans
+34 938 640 901
carlos.gimenez(at)linked.global
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