Premedia production is the complete process of preparing visual content for all packaging channels — print, digital, e-commerce and beyond. At Linked, we cover the full scope: from artwork creation and color management to reproduction and quality control. The result: data that is correct, consistent and built to perform — ensuring your product looks perfect across every sales channel, whether printed or digital.

Consumer packaging is becoming increasingly complex. More channels, more variants, more coordination — and suddenly you lose track of everything. What used to be simple — one design, one market, one printing company — is now a global puzzle: e-commerce requires different formats than retail, every market has its own regulatory requirements, translations must be perfect, and brand colors must look the same everywhere. At Linked, we have been making this complexity manageable for over 25 years. That is our core business.

Automated Artwork uses intelligent software and predefined rules to generate packaging artwork automatically — across variants, languages and markets. At Linked, we apply this technology to eliminate manual repetition, reduce errors and accelerate time-to-market. For FMCG brands managing hundreds of SKUs, it's a game changer.